> To find Ideas and solve Problems
Thinking like a designer can transform the way organizations develop products, services, processes, and strategy.
This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.
Stefanos Zenios, Professor of Operations, Information and Technology at Stanford Graduate School of Business. ©