esagoni

Design thinking  

Deep Design Thinking

> Empathy and Experimentation to arrive at Innovative Solutions

Great ideas — those that solve a problem in a unique way — usually happen when two old ideas meet together for the first time.

Great ideas are not new ideas.

They are usually a combination of existing ideas. And that's where brainstorming is powerful because it brings together people with different experiences so they can all merge their ideas together.

Design thinking becomes effective because it promotes that collaborative approach. It brings people from different parts of the organization together for their different knowledge, expertise, and input on how to solve a problem.

By combining those ingredients together, you can come up with new and creative ways to solve a problem.

Design Thinking Methodology

> 5 Stages in the Design Thinking Process

  • Empathise

    The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve.

  • Define

    During the Define stage, you put together the information you have created and gathered during the Empathise stage. You will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point.

  • Ideate

    During the third stage of the Design Thinking process, designers are ready to start generating ideas.

  • Prototype

    The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.

  • Test

    Designers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase.

Turn your processes

> To find Ideas and solve Problems

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy.

This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable.

It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Stefanos Zenios, Professor of Operations, Information and Technology at Stanford Graduate School of Business. ©


“We are the reference point for those companies that want both full support and consultancy in technology and innovation.”

Franco Mele, Owner & Founder of Parametric Design.